> A Subscription Form
A small step up from that again is the promise of a regular benefit – say, “Sign up to receive an announcement of our latest informative blogs and exclusive offers.” Again, subscription forms are best received if they are noticeable without being intrusive. Benefit-driven response takes us to…
> A Lead Magnet Form
At its core, a lead magnet is anything of value that you can exchange for a prospect’s contact information – usually an email address. The most common lead magnet that you’ve probably seen is a free guide or report that’s delivered in PDF format.
The right lead magnet will create a strong positive relationship with a prospect and prime them for more of what you have to offer. (So, don’t be stingy, or it can have the reverse effect…). Learn more on this here
> Big Ugly Pop-Up
Does anyone happily welcome a Big Ugly Pop-Up (let’s call it a BUPU…) when they open a web page?
If it was nothing more than a blatant attempt to harvest your contact details, there’s a very high chance you’d abandon the page altogether. Would you be thrilled or peeved if this BUPU completely covered the page you just opened?