As countries locked down and retailers were forced to close, eCommerce reached an all-time high of 16.4% of total global retail sales.
“If you're waiting for this to end, you say we're gonna be back to normal in two months, that we're just biding our time and getting through it, then you're gonna be screwed.
Jill Manoff - Editor in Chief, Glossy
What you should do in 2021: Scale your omnichannel strategy.
To capitalise on the eCommerce boom and overcome fierce competition, you need to optimise your eCommerce across channels like online marketplaces, social media, retail, and wholesale.
TREND 2 - New consumer behaviours reshape the future of retail
Consumers worldwide are buying items rarely purchased online before the pandemic, like groceries, health and hygiene, and home essentials.
The pandemic has amplified the consumer’s desire for convenience and immediacy. The permanency of these shifts will be determined by how satisfied consumers are with online experiences.